Digital Recruitment - How to Recruit the Right Positions in a Digital Business

14th November 2018

Data released by Companies House shows there were fewer new businesses started in 2017 than the previous year. However, research shows that this hasn’t affected technology firms – in fact the number of new tech start-ups increased by 60% last year. To put it another way, a staggering 10,016 programming and software development businesses were launched in the UK in 2017.


Of course, an organisation is only as good as its people so when it comes to digital recruitment, which roles should these businesses be aiming to fulfil? Within the tech sphere certain job roles are seeing a huge increase in popularity, including that of the relatively new Chief Revenue Officer. The CRO’s main function is to combine marketing and sales; no longer is marketing purely about brand awareness, it’s now also about driving profit.

Balancing Marketing and Revenue

A CRO may come from a sales background but they will also be expected to excel in areas such as scaling and developing the business, engaging customers, account management, and marketing. However, finding a talented Chief Revenue Officer can be tricky and if you’re thinking of hiring one you need to ensure you recruit someone who understands the very core of your organisation, particularly in relation to growth.


Today another important role within many businesses is that of Front End Developer. This is due to factors such as the need to become digitalised and combat the growing threat of cyber attacks. As more companies automate and staff use multiple digital devices to conduct their work, businesses are increasingly vulnerable to risks. Risks such as data theft, phishing and viruses. Risks that can have a severe impact on operations and reputation.

Digital Transformation

But what effect does digital transformation have on more established businesses? Are these organisations seeing an increase in new roles? It’s likely, as digital transformation and cloud migration are both areas in which older companies are beginning to adapt, realising that the cloud offers more security and convenience and digital transformation is a must in order to remain relevant in this rapidly shifting environment.


To back up this theory, The European Commission recently published a study showing that digital skills are a necessity in all workplaces, even those not traditionally seen as ‘technological’. These days, whether your industry is construction, healthcare, manufacture or farming, technology will play a part in your operations. Indeed basic tech skills are normally a requirement for businesses of all sizes and across all sectors. According to the report, 38% of workplaces stated a lack of digital skills had a negative impact on performance with a loss of productivity and customers being two of the main issues.


So how should you ensure your business is future proof? By implementing a digital recruitment plan and recruiting skilled individuals. But thanks to the skills gap and high demand for developers and CROs you first need to demonstrate that you’re a truly great company to work for. Industry experts also advise collaborating with a recruitment consultant to ensure that the person you hire is adaptable enough to change with the constantly shifting dynamic of today’s technologically advanced workplace.

38% of workplaces stated a lack of digital skills had a negative impact on performance with a loss of productivity and customers being two of the main issues
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