To keep worker moral from flagging, communicate

15th May 2011

With workers feeling poorer and increasingly dissatisfied and pessimistic about their jobs, employee trust and confidence in senior leaders have reached a new low in the UK.

The net proportion of workers who express confidence in their senior leaders has decreased to -1, according to the spring 2011 Employee Outlook Survey of 2,000 workers performed by the Chartered Institute of Personnel and Development (CIPD). The net proportion fell from +3 in the winter 2010/11 survey. The net proportion of worker trust in senior leaders has also significantly declined, from -2 to -8.

This employee data has been collected by the CIPD for two years.

To calculate net proportion, the CIPD subtracts the percentage of satisfied employees from the percentage of dissatisfied employees.

The survey results suggest that senior leaders’ communication is key to keeping workers “engaged in their work and committed to the organisation,” said the CIPD resource and talent advisor, Claire McCartney.

When redundancies, restructuring, or other changes are contemplated, McCartney said, the CIPD survey results point to the particular importance of workers feeling as though “their views matter, and are taken into account before decisions are made.” Leaders in these adverse circumstances should give communication, consultation and give staff involvement increased emphasis, suggested McCartney. – Online Recruitment in the UK