Why You’ll Never See Interviews The Same Way Again

22nd December 2015

Ties? Formal dress? Black on black? Sobriety? If this sounds like your last interview you should think again! Despite its best intentions the formal interview does have its stereotype. But in today’s digital era of social media, digital immediacy and viral videos, forward-thinking brands are changing things for the better… or at least for more fun!

Carlsberg Candour

Carlsberg has long produced ingeious and innovative ads guaranteed to crack a smile - and a can of their beer. And their most recent interview proves no exception. They put a job advert out for a beer ambassador/beer taster for four hours who would receive £6,688 for their trouble.

After 22,630 applied, 5 made it to the finals – and you can watch the video below:

As you can see the interview had multiple stages. First, applicants had to distinguish Carlsberg from a number of other beers in a blind taste test. Secondly, they had do compose wedding vows for their Carlsberg and thirdly, deal with a series of difficult Carlsberg customers – and the result is very funny!

Darth Vader Shows Death Star Quality

And now for our second interview. Unless you’ve been living under a rock you’ll have heard about the new Star Wars movie – The Force Awakens.

But have you heard of The Fort Worth Police Department? They are struggling to recruit for their service, and had the brilliant idea of conducting a viral interview that helped their cause no end – watch below Darth Vader doing his best to secure a position with the company!

It shows not only a bit of Christmas spirit and fun, but all the power of disruptive techniques to get a global audience in business. Would the Fort Worth Police Department’s recruitment drive had been so successful – reaching all the way across the Atlantic if it had been a standard face-to-face? Likely not!

Recruitment is serious – but we do enjoy seeing its funny side from time to time! This is the last you’ll hear from us until after Christmas… so have a Merry Christmas and a Happy New Year.

"watch below Darth Vader doing his best to secure a position with the company!"
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