Using Marketing to Leverage Recruitment: Strategies from The Harvard Business Review

11th May 2016
Marketing Words on a Board

We read an outstanding article in the Harvard Business Review about recruitment - and marketing recruitment to be more precise. You can read it here, and we’ve got our take on the comments from an online agency perspective below.

Two or More Superpowers

What on earth are we talking about? The Harvard Business Review references “superpowers” with regard to what makes marketing talent stand out and talks of five such superpowers that work to create an excellent marketeer.

They are:
1. To hear what no one else can hear
2. Be part of the conversation, even when you’re not in the room
3. To leap tall piles of data in a single bound
4. To make silos disappear
5. To bring out the superpowers in others

Their reasoning is interesting enough to write a whole other article, but for this one, let’s focus on marketing and recruitment. So when recruiting for marketers to make a difference and have one of the above talents, the HBR recommends looking for dual superpowers.

These might be looking for someone who is not only great at analytics, but can also exercise creativity: someone who has digital acumen in abundance, but is able to lead effectively. Or someone who can both innovate and execute.

Multiple abilities seem a desirable trait when recruiting for a marketing position in today’s market.

Lessons from the Top

Additionally, the HBR had some fabulous insights from organisations in their blog. And we thought them valuable food for thought on this topic:

• Creating a shared purpose pays dividends when it comes to effective marketing recruitment – money can’t take candidates all the way in inspiring self-motivation and their best work.
• Pushing people beyond their comfort zones also has a major pay off for companies – routine is great, but monotony can be catastrophic.
Progression – the article talks of coaching and intrinsic rewards but we prefer to think of this as progression. This can be a huge draw for candidates considering applying to your company.

This article delivered wonderful insights into how to use marketing tools to recruit great marketers! Within the realm of online recruitment there is no one size fits all, and the HBR proves just how this is the case.

"Creating a shared purpose pays dividends when it comes to effective marketing recruitment – money can’t take candidates all the way in inspiring self-motivation and their best work."