Bain and Co. recently undertook a surveywhich revealed that two-thirds of workers would take a lower salary if it gave
them a chance to work for a company with more sustainable business
practice. Almost 70% of those asked
commented that commitment to the community influences the decision of which
position to take. Competing in the war
for talent is difficult, but companies who focus on their social responsibility
rather than their bottom line seem to be gaining an upper hand.
1. Going Green
Everyone shares the same planet, so this is
a topic important to everybody. Going green is a great way to show that your
company is embracing social responsibility.
You can begin by encouraging your employers to waste less paper, start a
recycling programme or you might want to use online video in your hiring
process instead of printed CVs. Listen
to your employees and involve them in the process, always looking for new ways
to improve the company’s green performance.
2.
Volunteer Programme
Helping company culture begins with helping
others. In 2011, more than 64,000,000 people
in the US volunteered in one way or another.
In 2012, the Olympics saw tens of thousands of volunteers across
London. Volunteer efforts can be of great value to
your company culture and morale with over three-quarters of employees feeling
better about their company when it has volunteered in the community. You will find that productivity increases as
morale does, so find out about local issues and discuss with your workers their
passions. Select the right issue and
begin a volunteer programme, making sure that you promote it to attract
candidates who share your values.
3.
Transparent Culture
As an employee, it’s difficult to trust your
company if they lock everything up and seem like they have something to
hide. So making your company transparent
and explain major decisions to increase employee morale. Empower employees by encouraging feedback and
listening to their suggestions. Follow up
each idea, even if it’s not possible to implement the idea immediately. Candidates who know that their opinion will
be listened to and valued will be excited about joining your company. Never dismiss an employee’s suggestions just
because they may be in an entry-level position.
With a great company culture, you’ll find that candidates will
want to work with you more and more. RecruitmentRevolution.com,
offer low
cost, online recruitment services in the UK.
Castle Hill House