An excellent opportunity for an awesome Content Writer who is crazy about brands, story telling and turning data into meaningful content.
Content Writer | Fast-Scaling Brand Management Tech
Manhattan, New York, US | $50,000 – $55,000 + Benefits Package
Remote moving to Part Remote
We are ProQuo AI …
With three start-ups created every single second, the environment has never been more competitive for brands. No matter what the brand, ProQuo AI helps them get bigger, faster. There are two key parts to the business:
+ The Platform: We have built the world’s only brand management platform that delivers always-on brand guidance to drive growth
+ Consulting: We have created a unique brand measurement IP which underpins both halves of the business. We deal with bigger, more tailored projects.
In a world where there are so many penalty-free substitutes, we’re designed to help our customers be the one that people love and stick with. We do it by maximizing the power of their relationships. Our Relationship IP shows you where your brand stands today. Relative to your competition. Relative to what people need from your category. And then we, with our AI, tell you what you should do to maximize your success and consistently grow.
ProQuo AI is run by people who have built and run hugely successful businesses. This one is disrupting both the Insight and Marketing Consultancy industries, with deep innovation in science, business model and staffing. It is full of people who want to change the experience of building brands for the better, with dedication, courage and conviction. It’s not for the feint-hearted, but it is a lot of fun.
What is the role we are recruiting for?
We want to ensure ProQuo AI becomes the lingua franca of brand owners everywhere. The Content Writer will be key to our success by supporting in the production of provocative, thought-leading and visually beautiful content to recruit, retain, upsell and delight our customers.
You are a savvy content specialist who has experience writing about products and solutions for SAAS B2B companies, across multiple channels and buyer personas.
Success will be defined by continued engagement with our content throughout the marketing funnel, from awareness down to conversion, with a particular focus on supporting the bottom of the funnel.
What are the core responsibilities?
+ Work closely with Marketing, Sales and Customer Success on their content needs each month. Develop content to deliver value across the entire funnel.
+ Execute a customer content strategy working alongside Customer Success to retain and delight.
+ Produce collateral to enable Sales such as case studies, reports, success stories.
+ Work with Data Science team to understand trends and learnings from the platform. Convert the learnings into engaging content for customers and prospects.
+ Work with PR firm on data analysis to fuel stories.
+ Brief Designers to produce content that is visually beautiful.
+ Write and edit regular blog pieces, e-books and white papers to deliver thought leadership and SEO-driven content.
+ Research keywords and identify opportunities for content creation to drive inbound traffic.
+ Research industry-related topics (using Google Trends, Facebook Insights and other tools) to create engaging content about brand management.
+ Manage the ongoing strategy and execution of organic social, coordinating with the?Marketing?team.
+ Build a community of brand owners and delight them with your enticing and provocative content.
+ Support in the creation of content across all functions, as needed.
+ Ensure content is on-brand and sculpted for an American audience.
Who are you?
+ A wordsmith who can write for a variety of audiences and purposes; a portfolio of previous work is essential.
+ A background in Journalism or working for a Creative agency preferable.
+ Minimum 5 years’ experience in content creation and/or publishing.
+ Knowledge and an obsession with brands and the world of brand management is essential.
+ A proven showcase of developing acquisition and retention driving content across multiple channels and media.
+ Experience in data storytelling; spotting trends and turning them into valuable and captivating content.
+ SEO knowledge and HubSpot expertise.
+ Is a real innovator and executor with a hunger to get things done quickly to the highest quality.
+ Passionate about brands and brand management.
+ Has finger on the pulse with the latest brand trends, emerging categories and growth segments.
+ We are an entrepreneurial team, and you have to be keen to roll your sleeves up and get stuck in wherever the business needs you.
Your direct reporting line will be into Katie, Head of Content.
You will also work closely with Brooke, President, The Americas.
Salary & Benefits:
Competitive $50,000-$55,000 Base Salary
Benefits (on completion of a 3-month qualifying period):
+ Share Long-term incentive plan
+ Private Medical Insurance
+ PTO (25 Vacation days, 5 sick days, 7 Public Holidays)
What can you expect from working at ProQuo AI?
We are all about quid pro quo. And in the simplest terms, as everyone who works in the business owns part of it, we are all a team in pursuit of fame and fortune!
We are a scaling business, which means that we expect our team to work and learn quickly, think strategically, constructively discuss ideas and pivot when necessary. We expect you to take accountability for your own work and to help us drive towards our vision with passion and commitment.
The business has a number of remarkable leaders, and we have courses run by them, to tutor everyone in the business about successfully innovating and running their own, in future – these include the ‘Hotson Hotshop’ run by our CFO covering the strategy and funding required to run a business; ‘Brennan’s Branding’, run by our CRO who introduces how brands succeed; and ‘Pete’s Products’, run by our CTO, which is all about employing technology and AI in innovating and succeeding.
We can guarantee a fun, lively working environment that is full of passionate, interesting, creative and diverse people. You’ll be at the forefront of innovation in brand management and have the opportunity to work with big, global brands initially, as we progress also smaller, hungrier brands. We’ll listen to your ideas, support you in their execution and give you ownership and credit for your own work. We build together!
DON'T FORGET TO INCLUDE LINKS TO YOUR WORK IN YOUR APPLICATION. THANKS 🙂
Your Background / Previous Roles May Include:
Content Strategist, Content Producer, Copywriter, Communications Manager, Tech Blogger, B2B Marketing, Journalist, Content Creator, Content Manager.
Interested? Apply here for a fast-track path to our Content Director.
If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.