Digital Marketing Manager – Specialist Education & Learning Group – 18118 Ref: 18118

Do you have a passion for digital marketing and a proven track record of delivering successful campaigns?

Are you someone who likes challenges and achieving fantastic results?

Are you keen to collaborate with colleagues to deliver engaging and impactful campaigns?

Are you a Digital Marketing Exec or Senior Exec looking for a step up, or a Digital Marketing Manager that's looking for more autonomy in their role?

If yes, we'd love to hear from you.

Real Group has an exciting opportunity for a Digital Marketing Manager to join the sales and marketing team of our growing company. It is a great time to join our team, make a positive difference and impact our growth. We offer flexibility in how you work: up to 40% of your time can be worked from home if desired. Study support would also be considered to support your professional ambitions.

Role Info:

Digital Marketing Manager
London, Greenwich / Up 40% Home Working / Occasional Visits to Other Offices and Events
£35,000 – £45,000 dependent on experience
Plus pension + benefits
Hours: 37.5 hours

Values: Inclusivity, Positivity, Curiosity, Integrity, Growth, Sustainability
Awards: 2022 Education Investor Award for ‘Exporting Excellence” and Several Courses Shortlisted for 2023 Teach Awards.
Product / Service: Innovative fusion of psychology, education and technology

About Us:

Real Group Ltd is a dynamic, successful and expanding company, providing development and training courses to teachers, education professionals and psychologists at home and overseas. We deliver our courses in face-to-face or digital formats, or a combination of both. We aim to transform lives and societies by providing outstanding and inclusive professional development.

Already globally recognised as being at the vanguard of our sector, we aim to further expand the existing courses offered by Real Group, as well as develop new products and services for education. We are recognised as an industry-leading organisation in professional development through our innovative fusion of psychology, education and technology expertise.

We are a friendly, successful and growing company that has been founded and led by educational psychologists who believe in the importance of a positive people culture. Our values are embedded in the work that we do and underpin our business culture.

We have a strong culture of ethical business practice and are striving to achieve B-corp status. We value diversity and inclusion and are committed to education and its ability to change lives. We are absolutely focused on making a positive difference to the lives of children and promoting inclusive practices across education by delivering high-quality professional development for teachers.

The Digital Marketing Manager Opportunity:

As Digital Marketing Manager, you will design and implement a digital marketing strategy for our key brands in order to increase traffic to our websites and achieve ambitious growth targets. This will include website management, SEO, PPC, and content marketing, and working with the wider marketing team to make recommendations for improvements to existing digital activities.

Key Responsibilities:

+ Managing our company websites and their ongoing development with internal and external developers
+ Protecting and developing our brand identities through devising and communicating effective digital marketing strategies consistent with our values
+ Sourcing and/or writing engaging content to drive traffic to our website
+ Managing, analysing and optimising SEO for all company websites
+ Working in conjunction with our PPC Consultant to maximise the efficiency of our Adwords campaigns
+ Creating the social media strategy for the wider team to implement
+ Leading on commissioning customer case studies and testimonials to be shared on the website
+ Making recommendations to improve open and click through rates
+ Managing online course listings and promotional opportunities with our partners

About you:

Essential:

+ Proven track record of delivering successful campaigns
+ Experience of effectively delivering digital marketing campaigns including managing SEO and PPC
+ The ability to advise on digital marketing best practice
+ Strong communication skills and the ability to collaborate effectively
+ A creative / innovative approach to digital marketing and ways to improve results
+ The ability to manage projects from start to finish and deliver them on schedule
+ Self-motivation to achieve goals using initiative, responsibility and attention to detail
+ The ability to generate or commission keyword-rich content to attract high-quality traffic

Desirable:

+ An undergraduate degree
+ Relevant qualifications and/or certifications
+ Experience managing a budget effectively
+ Experience of Google Adwords and Google Analytics, WordPress or a similar CMS, a CRM and email marketing platform

Benefits:

We build our team with talented, positive-thinking and experienced individuals from diverse backgrounds. Working with us brings many benefits including:

+ Flexible working within a friendly, supportive team
+ Competitive salary
+ Pension
+ Training and professional development opportunities
+ Health and dental plan
+ Access to free mental health support
+ Salary sacrifice options for purchasing a bicycle or leasing an electric car.

We are an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all.

Interested? Apply here for a fast-track path to the Hiring Manager

Your Background / Previous Roles May Include:
Digital Marketing Executive, Senior Marketing Executive, Senior Digital Marketing Executive, Marketing Manager, SEO, PPC, Digital Marketing.

Application notice… We take your privacy seriously. When you apply, we shall process your details and pass your application to our client for review for this vacancy only. As you might expect we may contact you by email, text or telephone. Your data is processed on the basis of our legitimate interests in fulfilling the recruitment process. Please refer to our Data Privacy Policy & Notice on our website for further details.

If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.