Excellent career-development opportunity for an innovative, digitally focussed Head of Marketing with successful campaign strategy development and delivery experience to join a policy, public affairs and political intelligence leader with bases in Westminster, Holyrood, Brussels and Paris.
To succeed in this role we are looking to work with a candidate with an interest in politics who may have worked in the corporate subscription sector e.g. intelligence, media, market research, information or SaaS.
French speaking skills would be advantageous.
Head of Marketing
The Shard, London / Hybrid (3/2 split)
£65,000 – £80,000
Product / Service: Political Intelligence. Media. Events. Training
Key Skills: Copywriting. Project Management. Marketing Automation.
Clients include:Campaigning Charities, Gov Departments & Corporate sector
Reporting into Managing Director
Business Revenue: £7.5 Million turnover across UK & Europe
Who we are:
For more than 190 years, we have provided essential information and connections to the UK and EU political and public affairs sectors. With unique access to lawmakers and the public sector, Dods keeps clients informed of relevant policy developments so they can focus on their strategy. With neutrality and transparency underpinning everything we do, we are a trusted source of political intelligence and debate through our portfolio of political titles and our leading events, business intelligence and training services.
We believe it is people that shape the future of our democracy, so we made it our business to inform, educate and connect people to enable better decision making.
We are an ‘honest broker’, the dynamic conduit running from boardrooms and business insiders – through to the key movers and shakers across governments, politics and policy, enabling more informed decision making and increased participation in the process.
Utilising cutting edge technology and granular data analysis, we uniquely offer fast, accurate and relevant content covering all the latest political developments shaping policy, regulation and legislation across Europe and the UK via our various intuitive channels including award winning publications, events, training and monitoring services.
Politics is our business.
The Head of Marketing role:
Reporting to the Managing Director of Political Intelligence, the Marketing Manager will design, support and deliver marketing strategies across Dods corporate subscription services of Political Intelligence to drive revenue growth across the UK and EU.
You will be responsible for translating business objectives into marketing strategies and go-to-market plans to ensure that brand perception, customer acquisition and retention goals are achieved. We are looking for someone to join our growing team who is innovative and challenges our way of thinking.
+ Delivering a scalable inbound lead generation strategy to help drive growth of the business
+ Project managing marketing plans campaigns
+ Being responsible for all aspects of end-to-end campaign management including email; website; digital marketing; analysis; data selections, targeting and build; copywriting; and social media
+ Working with the Head of Content to create compelling content to support lead generation campaigns and audience growth
+ Building strong trusted internal stakeholder relationships with the sales and creative teams
+ Forecasting of the monthly pipeline and presenting weekly results to key internal stakeholders
+ Becoming fluent in the vocabulary of the markets that the company serves, gaining a deep understanding of market structure, trends and participants to effectively design go-to-market plans that resonate with the target audience
+ 8+ years in marketing, with a proven track record in marketing corporate subscription services (international experience a plus)
+ Excellent copywriting and communication skills
+ Track record of planning and executing results driven marketing campaigns with experience working with or managing agencies.
+ A keen interest in politics as well as a good understanding of the political calendar, policy processes and political news landscape
+ Demonstrable experience of development and delivery of successful data-driven marketing plans
+ Experience in CRM systems and marketing automation platforms
+ Ability to report and present to senior management
Sounds like a good fit? Apply here for a fast-track path to our Leadership Team.
Your Experience / Background / Previous Roles May Include:
Marketing Manager, Marketing Team Lead, Digital Marketing, Political Intelligence, Head of Marketing, Marketing Freelancing.
If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.