This is a fantastic opportunity for a results-driven content marketing manager to join one of the world's top 10 IT service providers delivering solutions to more than 9,000 customers worldwide.
Senior Digital Content Marketing Manager
Coventry / Remote working opportunities
Competitive Market Salary
Plus Company Benefits Package
Permanent – Full Time
Product / Service: Global authority in Enterprise SAP Consulting & SAP Managed Services
Who we are:
Part of the NTT DATA Corporate Group, a top 10 global IT services provider, headquartered in Tokyo & operating in more than 50 countries, we are a global SAP Platinum Partner with over 9,000 SAP experts across 29 countries.
We have a range of businesses, including multinationals and very large household names in our portfolio, across many industries and countries. We have a large number of consultants, UK wide, who provide support across all SAP areas as their primary job function.
We take care of our customers’ solutions from A to Z, transforming trust into value. From analysing and optimising customer processes, to implementing tailored solutions to suit their needs, to service and maintenance of their SAP system landscape.
We work collaboratively with our own teams, the project delivery teams and our customers to ensure long term support excellence and vision.
The Senior Content Marketing Manager role:
We are looking to expand our team once again by adding an ambitious Senior Digital Content Marketing Manager to our growing marketing department.
Based at our Coventry office, this position offers the opportunity for both remote and office-based working.
As a marketing specialist, you will be responsible for developing integrated marketing campaigns that engage target audiences to achieve awareness, demand generation, pipeline building, and pipeline acceleration.
When you run lead generation campaigns, quality content will be a crucial part of their success. As a result, we are looking for someone with unmatched communication, project management and organisational skills.
Your day-to-day responsibilities will include:
+ Go-To-Market (GTM) planning with a focus on digital content management, campaign execution and data management
+ Create, execute and optimise B2B lead generation campaigns across all channels to provide a unified experience that engages target audiences at various points along the customer journey
+ Using the full digital marketing mix to run integrated lead generation campaigns that include the full range of marketing tactics in support of ‘always on’ activities
+ Content Management to develop our industry content marketing plan and campaign optimisation
+ Persona mapping and alignment to the customer journey with compelling call to actions
+ Event Management to accommodate digital webinars, physical events and exhibitions
+ Managing and overseeing campaign performance and measurement
+ Solid experience working in a similar role in B2B marketing
+ Experience in owning and planning key GTMs with a focus on running integrated marketing campaigns
+ You will have a great enthusiasm and a passion for building effective lead generation programmes
+ Superior copywriting and creative skills, including a proven ability to explain complex digital concepts and technologies to target personas. (Ideally from a journalism background)
+ High level of understanding in Digital Marketing with strong knowledge of Search Engine Optimisation (SEO), Search Engine Advertising (SEA) and B2B Social Media Marketing
+ Experience of using CRM systems and marketing automation platforms to manage campaign activity and report on ROI
+ The ability to create own content types including; Image editing, desk top publishing, video editing, audio editing to create blogs/interviews, e-books, videos, podcasts, case studies, press releases, presentations, infographics
+ Ability to effectively manage multiple projects and tasks to deadlines
+ Marketing experience in the ERP, CRM, Analytics or HR software marketplace would be an advantage
+ Experience of running industry marketing communications programmes would also be advantageous
Many career opportunities exist in the areas of leadership, products and expertise, as well as project management. You choose the route and we will provide the guidance and support.
Join us to start the journey that is your career path.
We are an equal opportunities employer.
You must be eligible to work in the UK and prepared to undergo high level security clearance.
Sounds like a good fit? Apply here for a fast-track path to the Hiring Manager
If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.