10 Great Ways to Use LinkedIn to Transform Your Recruitment

If you’re not using LinkedIn to find and attract top talent, you’re missing out.

With over 700 million users worldwide, LinkedIn is the largest professional network on the planet. And it’s only getting bigger – every day, two new members join LinkedIn.

Also, LinkedIn is now the #1 site for recruiters (surpassing even Indeed).

So if you want to transform your recruitment process and attract better candidates, here are 10 great ways to use LinkedIn:

What is LinkedIn?

LinkedIn is a social networking website for professionals launched in 2002. There are now members in over 200 countries, making it one of the largest business and employment networks on the internet. Companies can use LinkedIn to post job listings, search profiles, engage in organic content creation, and more.

Using LinkedIn for recruitment can give companies and recruiters a powerful advantage. It allows them to connect with qualified candidates, enhance their brand through professional content, and create a robust recruitment channel to attract top talent.

With 58 million listed companies on the platform, there are plenty of opportunities available for businesses looking to expand their workforce or find new employees quickly.

Furthermore, LinkedIn provides analytics tools that allow employers to track progress towards goals. These include conversion rates or lead generation rates from specific campaigns or strategies – providing them with valuable data about how best to optimise their efforts.

What are the benefits of using LinkedIn for recruitment?

Using LinkedIn for recruitment has many benefits, including

• The potential to find almost anyone with the skills you’re looking for.
• Quick and easy access to candidate profiles and information.
• Connect with candidates and build relationships before making an offer.
• View where candidates attended school, where they have worked, etc., all in one place.
• Easily track applications and progress through your recruitment process using “Insights”, the data analytics tools provided by LinkedIn.

The 10 best ways to use LinkedIn for recruitment

Update your LinkedIn company profile

Your LinkedIn company profile can help with recruitment by providing potential new employees with valuable information about your company.

By adding images, job listings, careers pages and other relevant information, you can paint a clear picture of what it’s like to work at your organisation and what kind of culture you have. This will allow candidates to make an informed decision when applying for jobs or exploring potential career opportunities with your company.

Additionally, regular updates will ensure that the message you are portraying remains consistent and professional – helping to build trust in your brand among potential candidates.

Make and maintain important connections

Making and maintaining connections using LinkedIn can help with recruitment by providing the candidate with a better chance of finding a suitable fit. The more connections you have, the more likely you are to find someone who is a good match for your company.

By connecting with alumni in your field or past and current employees on LinkedIn, candidates can get an insight into their professionalism, work ethic and potential for success in their role at your company.

Personalising each connection with relevant information creates an understanding of how they may fit into the company culture while fostering meaningful relationships that could lead to successful hires in the future.

Post jobs on your LinkedIn company page

Posting jobs on your LinkedIn company page for free can help with recruitment by providing a platform to showcase your employer brand and reach passive and active candidates.

By posting links to job postings on your company page, you can reach more potential candidates without having to set a budget. Encouraging employees to share the post will increase its visibility in their networks and further expand its reach.

Research and optimise keywords

Optimising keywords can help to improve the visibility of a LinkedIn job post. By including relevant terms in the headline, job title, and job description, the post will rank higher in candidate searches.

This will increase the chances of the job being found by potential candidates and potentially increase the speed at which you can fill the outstanding role.

Optimising keywords also helps recruiters find candidates with the specific skills they need more quickly than if they were to rely solely on traditional keyword searches.

Paid advertising

Yes, it is recommended that you consider paid advertising when using LinkedIn for recruitment. Paid advertising on LinkedIn can reach many potential candidates quickly and easily.

Furthermore, with paid advertising, you have control over how much you want to spend and can set daily budgets so you can adjust your budget based on how successful your campaigns are.

However, it is not necessary to use paid advertising when using LinkedIn for recruitment since it is already such a popular platform with plenty of users who are likely candidates for your job openings.

There are also other free options such as creating Lead Gen Forms or adding advertising to an existing job post that may be sufficient without having to pay for them.

Give candidates the option to apply via LinkedIn

1. Create or post a job listing on LinkedIn.
2. Select the “Sponsored Jobs” option to place your posting in a more prominent position on the homepage and have it appear in candidates’ inboxes.
3. Promote your job ad through relevant groups and status updates for increased visibility within the network.
4. Receive applications from qualified candidates via InMail, internal inbox at LinkedIn, or via their profile page if they’ve linked it to their application form on your job listing page.

Use Talent Acquisition Software

Using talent acquisition software such as LinkedIn Recruiter or LinkedIn Talent Hub can help you keep track of all your candidates from LinkedIn and ensure that no messages or profiles are missed.

This helps you recruit on LinkedIn faster and more efficiently as you don’t have to search for the same candidate multiple times. You can also easily manage all applications in one place, making it easier to review them quickly and decide who you want to interview.

Search for passive candidates

1. Create a LinkedIn profile: First, create a LinkedIn profile that highlights your company’s mission, values, and culture. Include relevant job listings and keep it up to date with current openings.
2. Use advanced search tools: Use the advanced search tools on LinkedIn to find candidates with the precise experience and qualifications you’re looking for.
3. Reach out via InMail: Send InMail messages to potential candidates who may be interested in your open position(s). This allows you to reach out to them even if they aren’t actively seeking employment or don’t have their profiles set up for job searching purposes yet on LinkedIn.
4. Follow up: After sending an InMail message, follow up with phone calls or emails if there is no response after 48 hours.

Use LinkedIn messaging mindfully

As we have seen, LinkedIn is a great tool for recruitment, as it allows you to easily search for and connect with potential candidates.

InMail allows you to send messages directly to individuals, making it quicker and more effective than email or phone calls. But it’s important to personalise your messages and not come across as spammy.

For example, if you are recruiting for a position in sales, it would be wise to use your network on LinkedIn and research the individual before sending them an InMail message.

Create and join groups to connect with similar professionals and potential candidates

Creating interest groups on LinkedIn can help with recruitment by providing a larger pool of potential candidates. By joining relevant groups, you can reach out to more people who may be interested in your company or job openings.

By becoming an active member of these groups and posting interesting content, you can raise awareness of your brand and build an audience who will follow your updates. This will help you reach more potential candidates for your openings faster than if you were only relying on traditional methods such as job postings.

By following the tips in this guide, you can use LinkedIn to transform your recruitment process and find qualified candidates more quickly and easily.

We believe in putting the client and candidate at the heart of the experience whilst removing the pushy sales, schmooze and high fees. We facilitate relationships and champion the process of ‘organic hiring’ to help create stronger and longer-lasting engagements. If you need help finding top talent, contact us today.